New website for Länna. The home of scandinavian design, since 1973.
Category page
Icons inspired by the logo
Color system
Mobile first approach on product page and navigation
Textfields, buttons and banners
Länna undertook a brand update and aimed to refresh their website’s appearance. In addition to developing a new design, they also implemented a major platform switch for E-commerce, PIM, CMS, and CRM.
The challenge of this project was to create a completely new UX and visual design within just a few weeks, taking into account the platform changes.
We adopted a mobile-first approach, aiming to create a megastore for Scandinavian design with a strong focus on conversion rate optimization. The design was intended to reflect Scandinavian aesthetics with a simple expression that highlights the products.
Länna
Concept
Visual Design
Styleguide
UX Design
Web Design
CRO