As the Creative Manager at Nudient, my goal was to bring a holistic design approach to every touchpoint.

When I started at Nudient, they were going through a brand update. They wanted to shift from being very tech-focused to a more fashion-oriented brand to attract a trendier audience.

My main task was to oversee the design for our various touchpoints. With my digital experience, I took the lead on a new E-commerce design. I managed the UX, visual design, and workflows. We also developed new renderings and photoshoots for all product images.

Additionally, I reviewed all packaging design with our Creative Director to achieve a holistic design across the entire brand.

When I started at Nudient, the company had a revenue of around 33 million. Thanks to the brand update with a new design, an updated marketing strategy from the marketing department, and the efforts of the entire team, Nudient reached 100 million in revenue by the time I left for new adventures.